If the thought of putting your headshot on a billboard gives you anxiety, listen up: it’s time for lawyers to step into the future and focus their marketing efforts on digital and content marketing. Employing the right strategy can make a world of a difference in the number of cases you sign each month and the people you help along the way.

while it may seem that most people now consume content in the form of 15-second Tik Tok videos, there is still a certain nostalgia for long-form content strongly resonating among the largest consumer group today…