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The concept of storytelling in marketing is not new. It’s a tried and tested approach that has been used from small businesses to corporations with much success. Check out this vintage @volkswagen ad. It’s a brilliant combination of sto
Content creators often overlook image alt text on their blog posts, and leave great opportunities to rank on the table. According to @hubspot, 38% of Google’s SERP’s show images, and these images are shown FIRST, before any organic text
Content marketing may take a bit longer, but it's worth it! The goal is to grow an audience with content that is valuable to them, i.e. entertains, educates, inspires, or validates their frustrations (while subtly mentioning how you can help them).